PPV Marketing Tips
OK, so I was actually employed for roughly a year, but now I’m back at trying to make money online. To start with, I have spent the last two days tinkering with pay per view, or ppv marketing. It was something I had developed an interest in before my recent job, so you can get up to date on what ppv marketing is by reading this post. It actually gained a LOT of traffic for natespost because my research and honesty on the subject rewarded me with a #1 google search engine result for several inquiries related to ppv marketing. Seems like people were starved for an honest description of a subject that had been cloaked in such secrecy before I wrote about it. Anyway, I started an account with one of the ppv firms listed in my previous post, and here is what I have learned.
With ppv marketing, you have the option of bidding on (a) keywords the user types into a search engine, or (b) urls visited by the user. Never, ever bid on keywords. What ppv does is display a pop-up over the user’s current window when they perform action (a) or (b). Let’s imagine you sign up for an affiliate account with randomdatingsite.com. They will pay you 75% of revenue for all new sign-ups you send them. You then bid on dating related search keywords with your ppv company, having your affiliate url show in a pop-up browser any time a user searches your selected keywords. What will happen, even if you do the sensible thing of bidding on hundreds of targeted keywords like “find Chicago singles”, is the user will simply close your pop-up affiliate ad. Why? Because having a pop-up window arise is not a normal occurrence for any user when performing a google, bing, yahoo, etc. search. They will recognize your pop-up as a nuisance and simply close it 99 times out of a hundred even though you get charged for the full 100.
So what to do? Bid on urls. By bidding on a url, you are ensuring that the user has already show an interest in what you want to sell. One option would be to do a search for “dating online” and select all the urls under the sponsored search listings. Then when the user clicks on the link, your ad shows up over the one he selected. The 2 benefits here: the user has actually performed an action showing interest in what you are selling, and users are accustomed to a new browser window popping up when they click a link. So you’re in the money, right? Not so fast. You seem to have forgotten the whole reason for viable alternatives from ppc ads such as adwords anyway…..click fraud. It is rampant, and you will be paying for your pop-ups to display over the search engine ads which are more than likely clicked for fraudulent purposes. Consider the very small percentage of computers infected with running your ppv marketing source’s software. Then factor in the small percentage of people that actually click on sponsored results in search engine returns. Sounding bad? Now factor in click fraud and you will see that this method won’t show you results.
So, as I’m prone to do, I got to thinking. How can I narrow this down even more to produce quality views of a ppv pop-up? Then it hit me. Find high traffic pages where the surfer has 1) already performed an action (thereby showing interest) to get there, and 2) shown a click-able link to sign up for randomdatingsite.com. I then click that link…copy and paste that URL into my targets list with my ppv company and now a sign-up page with my affiliate code inserted will be displayed over the intended sign up page. Sounds good, huh? Well, when I do this, I get an automated response of “this url is not allowed”. F$%^! More research and more quality urls inserted….the same results. What does this tell me?
It goes back to the question of why would people be willing to help you make really good money with no benefit to them. For a good “for instance”, see my post about Jeremy Schoemaker here. There is always a bigger picture that few people seem to see. In the realm of ppv marketing, ask yourself this. If a person has been able to successfully install pop-up advertising software on a decent percentage of users’ computers, why would he allow you to sign up and use it, rather than have the run of the system himself? Well, he maximizes his profits by reaching a middle ground. He reserves the quality, high paying urls for himself, while allowing you and me, the little guys, to pay him for the privilege of fighting over the scraps.
submit to: del.icio.us | Reddit | Digg | Technorati | StumbleUpon
January 15th, 2010 at 1:13 pm
Hey Nate,
Some serious conspiracy theory there, it starts to make me think.
Surely some people are succeeding with this method?
Wayne
[reply to this comment]
January 21st, 2010 at 4:31 pm
Just wanted to stop by your site and tell you that it is very interesting and this is the reason that we have spent the whole morning reading it. My son has spent a lot of time online and has shown me your site; usually I do not like him spending so much time but he has learned quite a bit from yours.
[reply to this comment]